Single-page website rebuild proposal for Raphael Love. Design polish, UX/UI and build of the Journey experience - credibility for referred prospects, not lead-gen SEO.
Cadence is a mid-size accounting and financial planning firm. The website exists for referred prospects who need to feel confident before they book - not for SEO lead generation. The current site is outdated, and cadence.com.au was unreachable during discovery (still down from our tooling at brief time), so a clean rebuild is the practical path.
Legacy site no longer matches the brand or the Journey prototype. Domain/site was down on the discovery call, so we cannot lean on a lift-and-shift of the live front end. Content, strategy and IA are already owned internally.
Ven owns design polish, UX/UI and development of the single-page experience. We are not re-running strategy discovery, inventing a multi-page IA, adding a blog, or introducing a CRM.
A modern credibility site that matches the Journey direction: sticky jump nav, client stories, directors, values, and a clear booking path - on a maintainable stack, with hosting/maintenance options and SEO preservation on go-live.
Calendly booking path. Fixed package at the standard project rate. Custom booking UI is an optional add-on only.
Build matches the Journey prototype direction: polished, minimalist, and easy for a referred prospect to understand who Cadence helps - then book.
Proportional to the largest template block (Stories horizontal scroll at 26 hrs). Fixed fee maths: 94 hrs × $180 = $16,920 ex GST.
Design 29 · Frontend 48 · Backend 11 · + PM/QA 6 = 94 hrs
Fixed fee: 94 hrs × $180/hr = $16,920 ex GST. Design 29 + Frontend 48 + Backend 11 = 88 template hours; PM / QA / content load adds 6.
| Template | Type | Design | Frontend | Backend | Total Hrs | Cost + GST |
|---|---|---|---|---|---|---|
| Global nav + footer | Category 1 | 3 | 5 | 1 | 9 | $1,620 |
| Hero (typewriter / full-bleed) | Category 2 | 5 | 7 | 0 | 12 | $2,160 |
| Stories horizontal scroll (4 profiles + hover plan + progress) | Category 3 | 10 | 16 | 0 | 26 | $4,680 |
| Contacts / directors grid (5) | Category 2 | 4 | 5 | 0 | 9 | $1,620 |
| Who We Are + timeline + Our Home | Category 2 | 3 | 4 | 0 | 7 | $1,260 |
| Values (4) | Category 1 | 2 | 3 | 0 | 5 | $900 |
| Booking CTA + Calendly embed + email notify | Category 2 | 2 | 4 | 2 | 8 | $1,440 |
| SEO preservation / redirects / analytics handoff | Category 2 | 0 | 2 | 6 | 8 | $1,440 |
| Launch / hosting setup | Category 1 | 0 | 2 | 2 | 4 | $720 |
| PM / QA / content load (assets supplied) | - | - | - | - | 6 | $1,080 |
| Total investment · 94 hrs × $180 | 94 | $16,920 | ||||
Indicative once kickoff and assets are confirmed. First concepts within 5 business days after kickoff.
Indicative monthly stack once the site is live. Hosting and maintenance keep the credibility site healthy; SEO and ads are optional.
Managed hosting for the live site.
Updates, monitoring and light support.
Faster response and deeper ongoing care.
Optional - site purpose is credibility, not lead-gen SEO.
Available later if paid acquisition is needed.
Available later if paid acquisition is needed.
All monthly figures + GST. Ads and SEO are not required for rebuild kickoff.
A few recent websites we have launched. All custom-designed and developed, hosted and maintained by Ven.
Agree the Calendly-path scope (and whether custom booking is required), then we move to agreement, instalments and kickoff.
Agree scope. Confirm the 94-hour Calendly package and whether the custom booking add-on (+18 hrs) is required.
Agreement. We issue a formal agreement covering deliverables, timeline and terms.
Instalments. Structure payment (typically over 3 instalments) and confirm kickoff date.
Kickoff. First concepts within 5 business days after kickoff once assets are in.
Contact: james@ven.com.au