Confidential Proposal
Ven Agency · Website proposal · October 2026

Cadence
Accountants
+ Advisors

Two clear paths from your Journey prototype. Recommended: Option A tidy + deploy/host ($9,720) for mobile, accessibility and content migration. Option B available if you want more design or extra features. Credibility for referred prospects, not lead-gen SEO.

Scroll
02 - Framing

The
Situation

03
03 - Constraints

Why act
now.

Cadence is a mid-size accounting and financial planning firm. The website exists for referred prospects who need to feel confident before they book, not for SEO lead generation. You have already done a fair bit of strategic and Journey work, so there is something solid to build on. The real production work is mobile polish, accessibility, and bringing existing content across properly. Booking in the Journey is a demo until we lock what it should do and what we keep from the old site.

01 · Current constraint

Legacy site no longer matches the brand or Journey. Domain was down on discovery, so lift-and-shift of a live front end is not the path. Content, strategy and IA are already owned internally. Booking behaviour and what carries over from the old site still need to be nailed down.

02 · Build-out, not strategy

Ven tidies and productionises your Journey for Ven hosting: mobile, accessibility, content migration, SEO care. We are not re-running strategy discovery, inventing a multi-page IA, adding a blog, or introducing a CRM.

03 · Two credible paths

Option A (recommended): tidy + deploy/host at 54 hrs · $9,720, closest fit to the work remaining. Option B stays available if you want more design work or extra features (94 hrs · $16,920). Same rate either way: $180 + GST / hr.

Path in plain terms: your Journey gives clear direction. Option A productionises it (mobile, accessibility, content migration, Calendly once scoped). Choose Option B only if you want deeper design or extra features. SEO preservation and analytics handoff when domain cutover is known.
04
04 - At A Glance

Two options
at a glance.

Recommended path is Option A. Option B stays available if you want more design work or extra features. Same rate on both. Calendly in each package once booking is scoped (Journey booking is a demo today); custom booking UI optional on B only.

OPTION A · RECOMMENDED

Tidy + deploy / host

Closest fit: tidy the Journey you already have, finish mobile and accessibility, migrate content properly, productionise for Ven hosting, preserve SEO. Build-out and deployment, not a greenfield rebuild.

$9,720
54 hrs × $180 · ex GST
OPTION B · AVAILABLE

Full production rebuild

Choose when you want deeper design recreation, richer interaction, or extra features beyond tidy + deploy. Same rate; higher hours.

$16,920
94 hrs × $180 · ex GST
Raphael Love · Cadence
Credibility for referred prospects
Calendly (recommended)
CRM · blog · multi-page IA
05
05 - Option A

Tidy + deploy
/ host. Recommended

Recommended path. You have already done a fair bit; the Journey gives us something to work with. Real work in this package: mobile polish, accessibility, bringing existing content across properly, productionising for Ven hosting, and locking booking (Journey booking is a demo until scoped). Framing: build-out and deployment of your Journey, not a greenfield strategy project.

Fee ex GST
$9,720
54 × $180
Hours
54
recommended package
Rate
$180
+ GST / hr

Pros

  • Closest fit to remaining work: mobile, accessibility, content migration
  • Respects the fair bit already done in strategy and the Journey
  • Production hosting, SEO care and analytics handoff included
  • Same Ven rate and after-launch ladder as Option B
  • Calendly once booking scope is locked (demo today)

Cons

  • Less room for deep interaction design (e.g. richer stories motion)
  • Fewer design revision cycles than a full rebuild package
  • Prototype quirks may carry through where we only tidy
  • Booking and old-site content keep list must be locked before build
  • Custom booking UI is not in this package
06
06 - Option B

Full production
rebuild. Available

Available if you want more design work or extra features beyond tidy + deploy. Ven expert design and UX recreate the Journey more deeply across the single-page experience, with richer stories interaction and production finish. Calendly in base; custom booking optional. Choose this when 54 hours is not enough for the design depth or features you want.

Fee ex GST
$16,920
94 × $180
Hours
94
Design 29 · FE 48 · BE 11 · PM 6
Optional
+$3,240
custom booking +18 hrs
Stories horizontal scroll
26 hrs
Hero
12 hrs
Global nav + footer
9 hrs
Contacts / directors
9 hrs
Booking + Calendly
8 hrs
SEO preservation
8 hrs
Who We Are + timeline
7 hrs
PM / QA / content load
6 hrs
Values
5 hrs
Launch / hosting setup
4 hrs

94 hrs × $180 = $16,920 ex GST · optional custom booking +18 · $3,240

Pros

  • Ven design and UX recreate your direction properly, not just tidy the prototype
  • Future-proofs a credibility site you will not update often
  • Maximum polish and room for interaction depth
  • Stronger stories experience (horizontal scroll + hover plan)
  • Two rounds of design revisions in the package
  • Optional custom booking UI available on this path

Cons

  • Higher fee and longer delivery window
  • More investment than a tidy-only path if budget is the main constraint
  • Heavier commitment before go-live
  • Custom booking adds further cost if selected
07
07 - Option B Detail

Option B
hour breakdown.

Fixed fee: 94 hrs × $180/hr = $16,920 ex GST. Design 29 + Frontend 48 + Backend 11 = 88 template hours; PM / QA / content load adds 6.

Template Design Frontend Backend Total Hrs Cost ex GST
Global nav + footer 351 9$1,620
Hero (typewriter / full-bleed) 570 12$2,160
Stories horizontal scroll (4 profiles + hover plan + progress) 10160 26$4,680
Contacts / directors grid (5) 450 9$1,620
Who We Are + timeline + Our Home 340 7$1,260
Values (4) 230 5$900
Booking CTA + Calendly embed + email notify 242 8$1,440
SEO preservation / redirects / analytics handoff 026 8$1,440
Launch / hosting setup 022 4$720
PM / QA / content load (assets supplied) --- 6$1,080
Total investment · 94 hrs × $180 94 $16,920
Assumptions (both options)
08
08 - Recommendation

Investment
and lean.

OPTION A · RECOMMENDED

Tidy + deploy / host

$9,720
54 hrs × $180 · ex GST

Recommended: mobile, accessibility, content migration and production deploy of the Journey you already have.

OPTION B · AVAILABLE

Full production rebuild

$16,920
94 hrs × $180 · ex GST

Available if you want more design work or extra features. Optional custom booking +18 hrs · $3,240.

Recommendation: James leans Option A ($9,720 + GST). You have already done a fair bit; the remaining work is production tidy: mobile, accessibility, content migration, and locking booking (demo today). Option B stays available if Cadence wants more design work or extra features.
Booking note: Journey booking is a demo until we lock scope. Calendly is in both packages once agreed. Custom booking UI (+18 hrs · $3,240) is available on Option B only, or as a separately agreed add-on later. We also need to confirm what we keep from the old site before kickoff.
09
09 - Timeline

Delivery
timeline.

Indicative once kickoff and assets are confirmed. Option A runs shorter; Option B keeps the fuller window.

Week 1
Kickoff + Journey alignment
Asset intake, path confirmation (A or B), first concepts within 5 business days.
Weeks 2-3
Design tidy or full polish
Option A: focused tidy-up. Option B: deeper hero, stories, contacts, about, values and booking CTA.
Weeks 3-4 (A) / 3-5 (B)
Build + Calendly + Ven hosting
Single-page implementation, booking embed, productionise for Ven servers.
Weeks 4-5 (A) / 5-6 (B)
QA, SEO handoff, launch
Responsive QA, redirects/analytics plan, hosting setup and go-live when DNS/domain cutover is ready.
10
10 - After Launch

After-launch
ladder.

Indicative monthly stack once the site is live on Ven. Hosting and maintenance keep the credibility site healthy; SEO and ads are optional. Same ladder for Option A or B.

Hosting
$99 / mo

Managed hosting for the live site on Ven servers.

Basic maintenance
$275 / mo

Updates, monitoring and light support.

Priority maintenance
$450 / mo

Faster response and deeper ongoing care.

SEO (optional)
from $1,800 / mo

Optional - site purpose is credibility, not lead-gen SEO.

Google Ads (optional)
from $1,800 / mo

Available later if paid acquisition is needed.

Meta Ads (optional)
from $1,800 / mo

Available later if paid acquisition is needed.

All monthly figures + GST. Ads and SEO are not required for kickoff.

11
11 - Recent Work

Recent work
for your team.

A few recent websites we have launched. All custom-designed and developed, hosted and maintained by Ven.

Hacker Australia
hackeraustralia.com.au
Future Advisory
futureadvisory.com.au
Pure Harvest
pureharvest.com.au
Acre Ridge Land
acreridgeland.com.au
Enervest
enervest.com.au
12
12 - Next Steps

Ready to
begin.

Confirm Option A (recommended) or Option B if more design or features are wanted, lock booking behaviour and what we keep from the old site, then we move to agreement, instalments and kickoff.

Next Steps

  1. 1

    Agree path. Confirm Option A (54 hrs · $9,720, recommended) or Option B (94 hrs · $16,920) if more design or features are wanted, lock booking (demo today) and the old-site content keep list, and whether B’s custom booking add-on (+18 hrs) is required.

  2. 2

    Agreement. We issue a formal agreement covering deliverables, timeline and terms.

  3. 3

    Instalments. Structure payment (typically over 3 instalments) and confirm kickoff date.

  4. 4

    Kickoff. First concepts within 5 business days after kickoff once assets are in.

  5. ✉

    Contact: james@ven.com.au