Confidential Proposal
Ven Agency · Website proposal · October 2026

Cadence
Accountants
+ Advisors

Two clear paths from your Journey prototype. Preferred: a full production rebuild so Ven design and UX recreate your direction properly. Credibility for referred prospects, not lead-gen SEO.

Scroll
02 - Framing

The
Situation

03
03 - Constraints

Why act
now.

Cadence is a mid-size accounting and financial planning firm. The website exists for referred prospects who need to feel confident before they book, not for SEO lead generation. You have already given clear direction through strategy, content and the Journey prototype. Ven expert design and UX recreate that direction properly for production. You will not update the site often, so a proper build now future-proofs the investment rather than revisiting in about 12 months.

01 · Current constraint

Legacy site no longer matches the brand or Journey. Domain was down on discovery, so lift-and-shift of a live front end is not the path. Content, strategy and IA are already owned internally.

02 · Build-out, not strategy

Ven recreates your Journey with expert design and UX, then productionises and hosts it. We are not re-running strategy discovery, inventing a multi-page IA, adding a blog, or introducing a CRM.

03 · Two credible paths

Option B (preferred): full production rebuild with proper design and UX so the site lasts. Option A: lighter tidy and deploy on Ven hosting. Same rate either way: $180 + GST / hr.

Path in plain terms: your Journey locks direction. Ven recreates it properly for production. Prefer the fuller build when the site will not be touched often, with SEO preservation and analytics handoff when domain cutover is known.
04
04 - At A Glance

Two options
at a glance.

Preferred path is Option B. Option A stays as a lighter alternative. Same rate on both. Calendly in each package; custom booking UI optional on B only.

OPTION A · LIGHTER

Tidy + deploy / host

Lighter alternative: polish the Journey prototype, productionise for Ven hosting, preserve SEO, hand off analytics. Build-out and deployment, not a greenfield rebuild.

$9,720
54 hrs × $180 · ex GST
OPTION B · PREFERRED

Full production rebuild

Ven expert design and UX recreate your direction properly across the single-page experience. Future-proofs a site you will not update often.

$16,920
94 hrs × $180 · ex GST
Raphael Love · Cadence
Credibility for referred prospects
Calendly (recommended)
CRM · blog · multi-page IA
05
05 - Option A

Tidy + deploy
/ host. Lighter

Lighter alternative: design tidy-up and UX polish of what you already have, productionised for Ven hosting and deployed on Ven servers. Framing: build-out and deployment of your Journey, not a greenfield strategy project.

Fee ex GST
$9,720
54 × $180
Hours
54
lighter package
Rate
$180
+ GST / hr

Pros

  • Lower investment and faster path to live
  • Respects work already done in the Journey prototype
  • Production hosting, SEO care and analytics handoff included
  • Same Ven rate and after-launch ladder as Option B
  • Enough polish for a referred-prospect credibility site

Cons

  • Less room for deep interaction design (e.g. richer stories motion)
  • Fewer design revision cycles than a full rebuild package
  • Prototype quirks may carry through where we only tidy
  • May need another pass sooner if the site is meant to last without frequent updates
  • Custom booking UI is not in this package
06
06 - Option B

Full production
rebuild. Preferred

Preferred path. You have given clear direction; Ven expert design and UX recreate it properly across the single-page Journey, with richer stories interaction and production finish. Because you will not update often, a proper build now future-proofs the site so you do not revisit in about 12 months. Calendly in base; custom booking optional.

Fee ex GST
$16,920
94 × $180
Hours
94
Design 29 · FE 48 · BE 11 · PM 6
Optional
+$3,240
custom booking +18 hrs
Stories horizontal scroll
26 hrs
Hero
12 hrs
Global nav + footer
9 hrs
Contacts / directors
9 hrs
Booking + Calendly
8 hrs
SEO preservation
8 hrs
Who We Are + timeline
7 hrs
PM / QA / content load
6 hrs
Values
5 hrs
Launch / hosting setup
4 hrs

94 hrs × $180 = $16,920 ex GST · optional custom booking +18 · $3,240

Pros

  • Ven design and UX recreate your direction properly, not just tidy the prototype
  • Future-proofs a credibility site you will not update often
  • Maximum polish and room for interaction depth
  • Stronger stories experience (horizontal scroll + hover plan)
  • Two rounds of design revisions in the package
  • Optional custom booking UI available on this path

Cons

  • Higher fee and longer delivery window
  • More investment than a tidy-only path if budget is the main constraint
  • Heavier commitment before go-live
  • Custom booking adds further cost if selected
07
07 - Option B Detail

Option B
hour breakdown.

Fixed fee: 94 hrs × $180/hr = $16,920 ex GST. Design 29 + Frontend 48 + Backend 11 = 88 template hours; PM / QA / content load adds 6.

Template Design Frontend Backend Total Hrs Cost ex GST
Global nav + footer 351 9$1,620
Hero (typewriter / full-bleed) 570 12$2,160
Stories horizontal scroll (4 profiles + hover plan + progress) 10160 26$4,680
Contacts / directors grid (5) 450 9$1,620
Who We Are + timeline + Our Home 340 7$1,260
Values (4) 230 5$900
Booking CTA + Calendly embed + email notify 242 8$1,440
SEO preservation / redirects / analytics handoff 026 8$1,440
Launch / hosting setup 022 4$720
PM / QA / content load (assets supplied) --- 6$1,080
Total investment · 94 hrs × $180 94 $16,920
Assumptions (both options)
08
08 - Recommendation

Investment
and lean.

OPTION A · LIGHTER

Tidy + deploy / host

$9,720
54 hrs × $180 · ex GST

Still available as a lighter path when budget and speed matter most.

OPTION B · PREFERRED

Full production rebuild

$16,920
94 hrs × $180 · ex GST

Preferred: proper design and UX recreation of your direction, built to last. Optional custom booking +18 hrs · $3,240.

Recommendation: James leans Option B. You have given clear direction; Ven expert design and UX recreate it properly. Because Cadence will not update often, a proper build now future-proofs the site so you do not revisit in about 12 months. Option A remains available as a lighter alternative.
Booking note: Calendly is in both packages. Custom booking UI (+18 hrs · $3,240) is available on Option B only, or as a separately agreed add-on later.
09
09 - Timeline

Delivery
timeline.

Indicative once kickoff and assets are confirmed. Option A runs shorter; Option B keeps the fuller window.

Week 1
Kickoff + Journey alignment
Asset intake, path confirmation (A or B), first concepts within 5 business days.
Weeks 2-3
Design tidy or full polish
Option A: focused tidy-up. Option B: deeper hero, stories, contacts, about, values and booking CTA.
Weeks 3-4 (A) / 3-5 (B)
Build + Calendly + Ven hosting
Single-page implementation, booking embed, productionise for Ven servers.
Weeks 4-5 (A) / 5-6 (B)
QA, SEO handoff, launch
Responsive QA, redirects/analytics plan, hosting setup and go-live when DNS/domain cutover is ready.
10
10 - After Launch

After-launch
ladder.

Indicative monthly stack once the site is live on Ven. Hosting and maintenance keep the credibility site healthy; SEO and ads are optional. Same ladder for Option A or B.

Hosting
$99 / mo

Managed hosting for the live site on Ven servers.

Basic maintenance
$275 / mo

Updates, monitoring and light support.

Priority maintenance
$450 / mo

Faster response and deeper ongoing care.

SEO (optional)
from $1,800 / mo

Optional - site purpose is credibility, not lead-gen SEO.

Google Ads (optional)
from $1,800 / mo

Available later if paid acquisition is needed.

Meta Ads (optional)
from $1,800 / mo

Available later if paid acquisition is needed.

All monthly figures + GST. Ads and SEO are not required for kickoff.

11
11 - Recent Work

Recent work
for your team.

A few recent websites we have launched. All custom-designed and developed, hosted and maintained by Ven.

Hacker Australia
hackeraustralia.com.au
Future Advisory
futureadvisory.com.au
Pure Harvest
pureharvest.com.au
Acre Ridge Land
acreridgeland.com.au
Enervest
enervest.com.au
12
12 - Next Steps

Ready to
begin.

Confirm Option B (preferred) or Option A as the lighter alternative, and whether custom booking is required on B, then we move to agreement, instalments and kickoff.

Next Steps

  1. 1

    Agree path. Confirm Option B (94 hrs · $16,920, preferred) or Option A (54 hrs · $9,720, lighter), and whether B’s custom booking add-on (+18 hrs) is required.

  2. 2

    Agreement. We issue a formal agreement covering deliverables, timeline and terms.

  3. 3

    Instalments. Structure payment (typically over 3 instalments) and confirm kickoff date.

  4. 4

    Kickoff. First concepts within 5 business days after kickoff once assets are in.

  5. ✉

    Contact: james@ven.com.au